Three months ago, the clothing company Abercrombie and Fitch offered one of the cast of Jersey Shore, Michael Sorrentino some money NOT to wear their clothing. In August, the company quoted "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image." The Situation is now suing them for for infrigement on him and Jersey Shore's trademarks on their shirts such as "GTL" and "Fitchuation". He is now asking for 4 million dollars from A&F, for what he claims are damages. Sources taken from TMZ.
In my opinion, this scenario doesn't make sense. A&F doesn't want the Situation wearing their clothes because it damages their image, but then they come out with shirts with the labels "GTL" and "Fitchuation". This really confuses me because A&F did not want anything to do with Jersey Shore and the cast, but they start selling shirts that are directly from the show and the cast?
On another hand, A&F could be inevidently making fun of the Situation because he declined their offer of never wearing their clothes again, so maybe they think they can fight fire with fire to get what they want. But, it's just resulting him wanting to sue them for copying their trademark, so if you fight fire with fire every one gets burned because there is no positive side to this conflict.
Haha, I find this really funny that the Situation declined A&F's offer of never wearing their clothes again. I think that it's not fair that they don't want him to wear their products anymore... They should be greatful that there is a celebrity wearing their brand.
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